The foreign exchange industry has seen extraordinary changes in the past few years. Due its decantralised and global nature, the foreign exchange market has been more prone to unethical business practices, a fact that necessitated a stricter regulatory regime to protect investors. In such a climate, forex companies face a continuous struggle not only to remain competitive but also to maintain their reputation as secure and reliable providers of financial services in a bid to win investors’ trust and retain their clients.
In today’s world, earning the respect and trust of investors is more important than everfor forex companies because trustworthiness is perhaps the first criterion forex traders look for when choosing a forex broker.
Nowadays, forex traders are more sophisticated, they have a deeper understanding of the forex market and higher expectations for their brokers. The ability of a forex company to inspire trust by developing personal customer relationships, providing a consistent trading service and professional support is crucial in both keeping and enhancing its competitiveness in the market.